ENJOY LIFE IN THE KNOW
786
pounds of peanuts purchased
124
allergy tests performed
30
zoom meetings scheduled
134
reese’s peanut butter cups eaten on set
THE TEST IS JUST THE BEGINNING OF THE JOURNEY
As the tests hit the market and patients started to engage with the entire Allergenis experience, we quickly became acutely aware that the test was just the beginning. It was that knowledge and desire to continue partnering with each of our patients that led us and the Allergenis team to put our heads together to design two care packages:
One for those who test “likely allergic” to peanuts and one for those who test “unlikely allergic” to peanuts.
The kits help patients learn about their results and how to live their best life "in the know”.
BRINGING THE BRAND TO LIFE
As we brought the Allergenis brand to life, we kept the desire for consistency throughout all platforms at the top of the list of things to be cognizant of. As we designed their website, we wanted all of the images and videos to reflect the true vision of the brand. As we created a lasting strategy for social media content, we wanted to ensure that voice and aesthetic remained consistent throughout the entire grid.
In order to accomplish this, we aligned with the brand team on our goal and then scheduled out recurring quarterly shoots to ensure all platforms have fresh content.
PHOTOGRAPHY
We want the brand to resemble cleanliness, optimism, and hope for people living with allergies. The photography we capture for the brand has to resonate with all of these feelings, remaining clean and bright.
SOCIAL MEDIA
As Allergenis’s social media partner, we work with them regularly to create hero brand content and unique campaigns that engage their social audience and drive engagement with their audience.
It’s a partnership filled with unique approaches, inspiring content and authentic messaging.
WEB DESIGN
For the Allergenis team the website was more than an online resource, it is the gateway to learning about the science behind the allergenis test, to securing a test and to joining a community filled with resources, knowledge and shared experiences.
We ultimately built two websites for the Allergenis team - one for the consumer and one for the allergists - ensuring the messaging was tailored for the audience, being scientific first for doctors and patient friendly when explaining the test to parents.
enjoy life in the know
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THE TEST IS JUST THE BEGINNING OF THE JOURNEY
As the tests hit the market and patients started to engage with the entire Allergenis experience, we quickly became acutely aware that the test was just the beginning. It was that knowledge and desire to continue partnering with each of our patients that led us and the Allergenis team to put our heads together to design two care packages:
One for those who test “likely allergic” to peanuts and one for those who test “unlikely allergic” to peanuts.
The kits help patients learn about their results and how to live their best life "in the know”.
ANIMATIONS
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TESTIMONIALS
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