INTRODUCING COVE BREWERY
Breweries abound with coastal themes, attempting to channel that salt-in-the-air, carefree beach vibe. But let’s be candid: adding a surfboard or seashell to a logo doesn’t make you a beachfront sanctuary. Enter Cove Brewery – Deerfield Beach’s authentic ode to its sun-drenched, wave-lapped legacy. As the town's inaugural brewery, it's not merely about fermenting grains; it's about encapsulating the very soul of an iconic beachfront town. Imagine a place where, post-surf, you can rinse off the ocean's embrace in an outdoor shower, and then dive straight into an ice-cold craft brew. This isn’t just a brewery—it’s an experience; a tribute to Old Florida's undying charm. When this vision came to Campbell Creative, we recognized it wasn't just about aesthetics or a catchy tagline. It was about etching Deerfield Beach's heartbeat into every pint. Journey with us as we unfold how we transformed a simple brewing idea into a brand that's as refreshing and genuine as a Deerfield Beach sunrise.
DRINK LOCAL. STAY COASTAL.
15
beach visits for 'inspiration'.
Someone had to do the tough work.
14
team debates on the correct shade of 'coral sands' for branding.
12
drafts of taglines before one really 'waved' at us.
87
hours spent researching the laid-back culture of Deerfield Beach to embed it into the brand’s soul.
WHERE BEACH MEETS CRAFT BREWS
When the founders of Cove Brewery envisioned Deerfield Beach’s first brewery, they dreamed of a space that resonated with the rhythms of the beach, the spirit of community, and the warmth of Florida sunsets. That's where we came in. Our task? To bring to life a brand that authentically encapsulated the essence of Florida and became a beacon for those who seek local brews with a coastal touch.
COASTAL BREWS, UNMISTAKABLE BRAND THAT LEAVES A LASTING IMPRESSION
Cove Brewery embodies the essence of Deerfield Beach, and our task was to translate that spirit into every tangible touchpoint. The event postcards? More than mere paper, they're an invitation to savor Deerfield moments. The business cards: not just credentials, but symbols of community and connection. We merged laid-back, coastal vibes into shirts, stickers, and more. Every design choice was intended to make the brewery's ethos, "Stay Coastal. Drink Local," palpable. The result? A brand experience as refreshing and genuine as the brews themselves.
RIDING THE SOCIAL WAVES
Channeling The Cove Brewery's neighborhood vibe and commitment to Deerfield Beach, we curated a social media presence that's as inviting as a cool brew on a hot day. Blending genuine imagery with graphic touches, our goal was to craft a digital community that embodies "Stay Coastal. Drink Local," creating a space as welcoming as the brewery itself.
NAVIGATING THE DIGITAL COASTLINE
Crafting The Cove Brewery's digital presence was about embodying their neighborhood ethos online. We aimed to mirror the "Stay Coastal. Drink Local" sentiment, merging laid-back vibes with a user-friendly interface. Through a tailored framework, we delivered a site that showcases The Cove Brewery's story while driving seamless consumer engagement. Dive in and experience the brand's digital essence.
CREATING A CULTURE THROUGH DESIGN
The Cove Brewery isn't just a place—it's an experience, a story that unfolds with each glance. The banquet wallpaper artfully showcases surfers, etched in continuous line drawings, encapsulating the essence of the surfing world. Custom surfboards, each telling a chapter of The Cove's story, line the space. Venture into the restrooms, and generic is the last word you'd use. Custom artwork, intricately designed, pays tribute to the local culture. Every nook and cranny is thoughtfully curated, ensuring each visit feels like a deep dive into the brand's soul.
crafting a coastal oasis
Furniture transcends mere functionality; it's the unspoken storyteller of a space's character. At The Cove Brewery, we embarked on a journey to delve into its essence, handpicking distinctive pieces that seamlessly wove into the brand's narrative.
From chairs to tables, each item was meticulously chosen, not just for its design, but for its ability to elevate the overall ambiance. The result? A space where every nook and corner resonates with The Cove Brewery's character, inviting patrons to unwind and immerse themselves in the brand's captivating tale.
