MEET THE NEW SECURITY PLUS FEDERAL CREDIT UNION
If there’s one thing we can confidently stand behind, its this: It’s not the industry, or the product that makes something cool or unique or stand out, it’s the people. And, at Securityplus we have been blessed to once again partner with an amazing team that understands and appreciates all that goes into creating a unique and memorable brand.
We partnered with Securityplus to refresh their brand and help reposition them within the market, but that was just the beginning of this relationship. After completing the refresh, we have partnered with the team to extend that new creative vision across each touchpoint from print to digital to the built space. Scroll down to see some of that story come to life.
BETTER RATES. BETTER SERVICE. BETTER SAVINGS
12
Broadcast commercials were concepted, art directed, filmed and aired.
136
custom illustrations created to utilize across marketing initiatives.
1
amazing creative team.
96
hours spent brainstorming, creating, refining, shifting, pushing to refine and align this brand.
OUR MEMBERS FIRST CHOICE.
That is the vision for Securityplus as they move into the future with their new brand look and feel. They are committed to creating a positive difference for their members, their communities, and their employees.
It’s this mindset that fueled the brand personality of the new Securityplus. It’s what served as our guiding light as we created new messaging, collateral, digital experiences and branded characters. Everything is about being real and authentic. We wanted to ensure everyone felt comfortable, welcome and confident with the brand - after all, discussing your finances with people is a personal but important part of your life.
Let’s take a look at how we brought this to life.
branded COLLATERAL
We refreshed every item of collateral from take ones to credit cards to new member packets. But, as we checked each of these mandatory boxes, we asked ourselves how could we make it better, or more experiential. And, while that didn’t always result in a unique approach in some places it opened doors for completely new experiences to be created for members.
quarterly CAMPAIGNS
We partnered with Securityplus to create an annual calendar showcasing all the services and products they wanted to promote. From there, we aligned on the campaigns that needed to be developed based on the goals of the Credit Union, the season, and what would resonate most with non-members.
Ultimately, this led us to create branded characters that embody the core member base, allowing us to connect more effectively with a broader target market. The following sections will reveal some of these concepts as they came to life.
LET’s talk DIGITAL
The digital space is often times the first impression you make on a potential member. It’s where they first see your brand come to life and have an opportunity to explore in a world you tailored to embody who you are as a company.
At Securityplus that includes leaning into technology to allow each users experience to continually evolve with their needs.
From website design to ITM animations to Digital Ads and social content, we continually work to balance making these channels align while also having their own tone of voice from platform to platform.
In Person Events
We worked with the team to elevate their brand experience at local events. By enhancing the booth experience to allow for easier set up and tear down by the staff we were able to enable them to attend more events. This broader exposure in the community led to more brand awareness and trust.
It also allowed for more promotions and activations. We created games and promotional items that resonated with the community and allowed them to have moments of fun with the brand. These small but positive interactions reinforce the brand personality and tie positive experiences to the name.
IN BRANCH experience
We took a unique approach with the team at Securityplus. As we concepted the new pilot branches and worked to determine a roll out structure that was practical - we created memorable interactions for members outside the branch.
By partnering with local small businesses we were able to create positive experiences and grow relationships all while underlying the concept of “it pays to be a member”
